If your website aims to optimise for conversion, this is for you 👇

A pricing table is unmatched for clearly conveying your offer.

Netflix uses three key strategies to enhance theirs:

𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 – Don’t make lower-tier options sound inferior. Standard = good, Premium = best.

𝗗𝗲𝘀𝗶𝗴𝗻 – Add richer design elements to the premium option to highlight its quality.

𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲𝘀 – Downplay the downsides of cheaper deals. 'Ads, less than you might think' still sounds reasonable.

Small changes like these can have a big impact, which is what website optimisation is all about.